• Duration : One year
  • Level : NQF 8
  • Study mode : Full time – Modular Studies delivered in blocks five to seven days per block per course

Postgraduate Diploma in Management in the field of Digital Business

 

This diploma course consists of 12 modules that will equip you to bring digital thinking, innovation and strategies to your role. The course provides a solid foundation for understanding digital technology and its impact on business, and then focuses on key functions including marketing, operations, human resources, sales and customer experience.

Students will also learn strategies for change management and gain a deeper understanding of policies, regulations and laws that direct the use of digital in business. New methods for information technology and digital business in Africa round out the diploma course.

Classes run on week days and on Saturdays from 08h00 – 16h00, from mid-January until mid-December

Master your Digital Future

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  • Duration : One year
  • Level : NQF 8
  • Study mode : Modular Studies delivered in blocks five to seven days per block per course

Postgraduate Diploma in Management in the field of Digital Business

This diploma course consists of 12 modules that will equip you to bring digital thinking, innovation and strategies to your role. The course provides a solid foundation for understanding digital technology and its impact on business, and then focuses on key functions including marketing, operations, human resources, sales and customer experience.

Students will also learn strategies for change management and gain a deeper understanding of policies, regulations and laws that direct the use of digital in business. New methods for information technology and digital business in Africa round out the diploma course.

Classes run on week days and on Saturdays from 08h00 – 16h00, from mid-January to the end of September 2019

Master your Digital Future

Engage with us

Core Courses

Business Strategy for a Digital World

This course consists of a selection of primary and secondary topics on business strategy in a digital age. It builds on and extends business strategy as historically taught and practised, and extends this to new business models and concepts, the impact so-called “exponential” effects, and considerations of sustainability and the digital divide.

Digital Technology Fundamentals

This course introduces candidates to key concepts around the technologies which underpin what is termed the “digital revolution”. It provides a working knowledge of the current state of the art, taxonomy of the field; current and future applications of these technologies, and anticipated medium term future developments. This course lays an important foundation for business people across all spheres of leadership and management who need to lead organisations into the future.

Marketing for Digital Business

This course explores the nature of the changing customer, changing ways of engaging customers and the implications for marketing in general and for digital e-marketing in particular.

Innovation and Entrepreneurship for Digital Business

This course is designed to equip the candidate with insight into how to drive innovation and entrepreneurship. It explores ways to facilitate and sustain intrapreneurship in larger, more established companies seeking to transform digitally, as well as for individuals or small enterprise entrepreneurs running innovative tech start-up ventures.

Digitalising Operations

This course introduces candidates to the fundamental concepts and tools to digitalise the operations of modern businesses. Digital operations management is not only about technology; it requires a holistic approach to transform operations, change existing business and operations models and train employees to leverage technology for greater efficiency.

Digital Readiness, Transformation and Change Management

This course equips candidates to management digital transformation in business and government. It asserts that digital transformation as a new business strategy is inevitable and essential, and counteracts the view that digital transformation and preparedness in the 21st century is purely a technology or IT issue, and thus also emphasises the dimension of creating the right digital culture through change management.

Talent Management for Digital Business

This course introduces the candidate to key concepts in the field of digital talent management and provides them with an actionable approach to enhance digital talent management in their organisations. It explores, fi rstly, the core components of the digital talent management value chain and how to win in the on-going War for Talent. Secondly, the specifi c case of managing digital talent when operating in global and dynamic markets is covered. Thirdly, the course will provide candidates with some insights into managing their own digital careers effectively.

Policy, Governance and Ethics in Digital Business

This course provides an overview of the challenges and dilemmas faced by digital era leaders that need to be addressed, from ethical, commercial and legal perspectives, and explores how to eff ectively formulate appropriate responses and manage the associated risks. The primary emphasis is on developing organisational responses, but consideration is also given to the impact on individuals.

Customer Experience Management

This course provides candidates with an overview of digital customer experience management as defined as the quality of all a consumer’s encounters with a company’s products, services, and brand. The importance of digitally-enabled customer experiences rooted in operational excellence is the core focus of the course, emphasising that using digital technology as a basis for all customer experience can drive financial performance and growth in most businesses, not just digital-only brands.

Systems Thinking in the Digital Economy

This course provides candidates with an overview of systems thinking within digital environments that requires candidates to see and make connections between solutions, systems and society. It provides candidates with an integrative approach to systems thinking theory, complexity theory, design thinking and systems engineering.

New Methods in Information Technology Management

This course provides candidates with an overview of new methodologies in approaching information management systems that go beyond traditional approaches. It emphasizes the link between Business Strategy, Technology strategy and IT strategy and introduces new concepts in technology and IT management. It demonstrates how many of these techniques can and should be applied at a broader business level rather than narrowly in OT organisations.

Digital Business in Africa

This course introduces candidates to opportunities and challenges in implementing digital business initiatives in Sub-Saharan Africa. It assesses Africa as a competitive player in the global economy, and the relationship between various factors and institutions that impact on the economic development and the competiveness of countries, regions and firms.

Master your Digital Future

ENGAGE WITH US

Core Courses

Business Strategy for a Digital World

This course consists of a selection of primary and secondary topics on business strategy in a digital age. It builds on and extends business strategy as historically taught and practised, and extends this to new business models and concepts, the impact so-called “exponential” effects, and considerations of sustainability and the digital divide.

Digital Technology Fundamentals

This course introduces candidates to key concepts around the technologies which underpin what is termed the “digital revolution”. It provides a working knowledge of the current state of the art, taxonomy of the field; current and future applications of these technologies, and anticipated medium term future developments. This course lays an important foundation for business people across all spheres of leadership and management who need to lead organisations into the future.

Marketing for Digital Business

This course explores the nature of the changing customer, changing ways of engaging customers and the implications for marketing in general and for digital e-marketing in particular.

Innovation and Entrepreneurship for Digital Business

This course is designed to equip the candidate with insight into how to drive innovation and entrepreneurship. It explores ways to facilitate and sustain entrepreneurship in larger, more established companies seeking to transform digitally, as well as for individuals or small enterprise entrepreneurs running innovative tech start-up ventures.

Digitalising Operations

This course introduces candidates to the fundamental concepts and tools to digitalise the operations of modern businesses. Digital operations management is not only about technology; it requires a holistic approach to transform operations, change existing business and operations models and train employees to leverage technology for greater efficiency.

Digital Readiness, Transformation and Change Management

This course equips candidates to management digital transformation in business and government. It asserts that digital transformation as a new business strategy is inevitable and essential, and counteracts the view that digital transformation and preparedness in the 21st century is purely a technology or IT issue, and thus also emphasises the dimension of creating the right digital culture through change management.

Talent Management for Digital Business

This course introduces the candidate to key concepts in the field of digital talent management and provides them with an actionable approach to enhance digital talent management in their organisations. It explores, firstly, the core components of the digital talent management value chain and how to win in the on-going War for Talent. Secondly, the specific case of managing digital talent when operating in global and dynamic markets is covered. Thirdly, the course will provide candidates with some insights into managing their own digital careers effectively.

Policy, Governance and Ethics in Digital Business

This course provides an overview of the challenges and dilemmas faced by digital era leaders that need to be addressed, from ethical, commercial and legal perspectives, and explores how to effectively formulate appropriate responses and manage the associated risks. The primary emphasis is on developing organisational responses, but consideration is also given to the impact on individuals.

Customer Experience Management

This course provides candidates with an overview of digital customer experience management as defined as the quality of all a consumer’s encounters with a company’s products, services, and brand. The importance of digitally-enabled customer experiences rooted in operational excellence is the core focus of the course, emphasising that using digital technology as a basis for all customer experience can drive financial performance and growth in most businesses, not just digital-only brands.

Systems Thinking in the Digital Economy

This course provides candidates with an overview of systems thinking within digital environments that requires candidates to see and make connections between solutions, systems and society. It provides candidates with an integrative approach to systems thinking theory, complexity theory, design thinking and systems engineering.

New Methods in Information Technology Management

This course provides candidates with an overview of new methodologies in approaching information management systems that go beyond traditional approaches. It emphasizes the link between Business Strategy, Technology strategy and IT strategy and introduces new concepts in technology and IT management. It demonstrates how many of these techniques can and should be applied at a broader business level rather than narrowly in OT organisations.

Digital Business in Africa

This course introduces candidates to opportunities and challenges in implementing digital business initiatives in Sub-Saharan Africa. It assesses Africa as a competitive player in the global economy, and the relationship between various factors and institutions that impact on the economic development and the competitiveness of countries, regions and firms.

Are you interested in joining our Postgraduate Diploma in Management in the field of Digital Business?

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Entry Requirements

  • A three-year degree or national higher diploma at NQF 7 level, or an equivalent university approved qualification with an aggregated 60% as a minimum. Recognition of prior learning may be considered.
  • At least two years of professional organisational experience appropriate to lower to middle level management.
  • Mathematics and English – a level of above-average competence equivalent to the requirements for the South African Matriculation certificate.
  • Candidates may also be required to attend an interview with WBS.

Recognition of Prior Learning (RPL):

Applicants who fall outside of the normal admissions process but who demonstrate to the satisfaction of the university that they have experiential- or work-based learning which has taken the learner to an equivalent level of a qualification specified above (under Entrance Requirements), may be considered for admission on the basis of recognition of prior accredited and/or prior experiential learning.

Applications

  • Only online applications will be accepted. Please go to http://www.wits.ac.za/applications/
  • Please ensure that all information is correct and that you have uploaded everything on the check list (see below).
  • Deadline for applications: 31 October, 2018

This course provides students with a roadmap to digital strategy.

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Check List

  • Online application form
  • Copies of all degree certificates
  • Academic transcripts in English
  • SAQA Evaluation certificate (for international students)
  • SAQA Help desk: 012 431-5070 or go to: http://www.saqa.org.za
  • CV including places of work to substantiate work experience. Please include:

+ Name of employer

+ Dates of employment; from / to

+ Contact details of superior/s at place of employment

+ Position held o Main responsibilities in that position

  • Letter of motivation in support of application
  • Proof of English language proficiency (for students who have not studied at tertiary level in English
  • Non-refundable fee of R200
  • Study Permit if studying in South Africa for more than 90 days, or Visitor’s Permit if studying in South Africa for less than 90 days.

Check List

  • Online application form
  • Copies of all degree certificates
  • Academic transcripts in English
  • SAQA Evaluation certificate (for international students)
  • SAQA Help desk: 012 431-5070 or go to: http://www.saqa.org.za
  • CV including places of work to substantiate work experience. Please include:

+ Name of employer

+ Dates of employment; from / to

+ Contact details of superior/s at place of employment

+ Position held o Main responsibilities in that position

  • Letter of motivation in support of application
  • Proof of English language proficiency (for students who have not studied at tertiary level in English
  • Non-refundable fee of R200
  • Study Permit if studying in South Africa for more than 90 days, or Visitor’s Permit if studying in South Africa for less than 90 days.